Our Vision & Mission


OUR VISION
To inspire a world that ‘Thinks Beyond Net Zero’
Where your buildings are decarbonised, energy-independent, and generating value from the energy markets.
Why Think Beyond Net Zero?
Post-decarbonisation energy markets will become increasingly volatile. This should inform your near-term investment strategies and turn risk into opportunity.

OUR MISSION
Remove 28 million tonnes of CO2 by 2030
We’re holding ourselves accountable by enabling our clients to remove the equivalent of 28 million tonnes of carbon by 2030. The equivalent annual emissions of Greater London.
This mission is ambitious - because it has to be. But we can’t do it alone. Achieving it means delivering real change, at real speed, across hundreds of buildings. We need bold partners who are ready to act - not just plan.
Every project we deliver with our clients moves us closer to that goal. This isn’t consultancy for the sake of it - this is action with consequences. When you work with us, you’re not just investing in your building. You’re investing in a better-built future.
Our Story
Craig Needham
With deep roots in construction and industry, we saw an opportunity to redefine how real value is delivered when decarbonising buildings. Drawing on decades of hands-on experience, we founded BFY Carbon Strategies - driven by the values of integrity, innovation, and accountability. Craig Needham Director


OUR PURPOSE
Closing the gap between Net Zero ambition and action
We're striving to radically accelerate the decarbonisation of the built environment. Our team are empowering building owners and operators to Think Beyond Net Zero, creating assets that are carbon-free, energy independent, and commercially resilient.
We exist to close the gap between Net Zero ambition and action - one building, one tonne, one market at a time.
Our Impact
Case Studies

Board-Level Decarbonisation Strategies for FTSE-100 global insurance business
We supported our client, a FTSE100 listed global insurance business, to produce their Global Carbon Accounting Report - identifying 5,550tCO2e across their Scope 1, 2, and 3 emissions. The delivery of reporting and improvements has identified over £100m in CAPEX and OPEX over a 3-year term of support.

Asset Specific Operational Net Zero Carbon Pathway
We supported JTRE London Ltd, a London developer and asset owner, in developing an asset-specific Operational Net Zero Carbon pathway, delivering a £193k in-year cash benefit.

Data Centre Asset Specific Operational Net Zero Carbon Pathway
We supported a global data centre operator, in developing an asset-specific Operational Net Zero Carbon pathway, delivering a £396k in-year cash benefit.
Our Insight
Read the latest from our team

Bridging the sustainability gap between building design and operation
Across the built environment, sustainability certifications have become a hallmark of good intent. But what happens when good intent doesn’t translate into good performance?

E.ON partners with BFY Carbon Strategies to deliver net zero solutions
BFY Carbon Strategies has announced a partnership with major energy supplier E.ON UK, to develop solutions that will help businesses with multiple sites across the UK decarbonise their operations.

BFY Carbon Strategies appointed strategic advisors by JTRE London
BFY Carbon Strategies is pleased to announce its appointment as strategic advisors by JTRE London for the development of 220 Blackfriars Road, one of Southwark's most significant new projects.
Our Team
Meet our experts

Kevin McCullough
Chair
Kevin leads the Carbon Strategies Board and guides our Net Zero ambitions.
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Ian Barker
Managing Partner
Ian shapes the vision for Carbon Strategies and BFY Group - inspiring the team to deliver exceptional results.
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Hannah Sword
Director
Hannah leads client engagements, striving to ensure clients gain significant value and benefits and from the work we deliver.
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Craig Needham
Director
Craig helps our clients to build their Net Zero journey and bring it to life.
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Luke McQuire
Operations Director
Luke McQuire, a Chartered Engineer, brings extensive experience in data centres, commercial, retail, pharma, and industrial construction. Skilled in client-side real estate, contracting, and consulting, he excels in leading EMEA-wide teams to deliver innovative, efficient, and high-quality projects.
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Jeff Rouse
Decarbonisation Consultant
Jeff helps our clients to operationalise their decarbonisation strategy and achieve Net Zero.
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